The Power of UI Animation: Creating Memorable and Engaging User Experiences

UI animation has become an increasingly important component in UI design. It not only enhances usability and functionality, but it also adds an emotional element to the user experience.

According to a study by Forrester, “emotionally positive experiences” are key drivers of loyalty, making UI animation a crucial tool in building brand identity and customer loyalty.

Why Use UI Animation?

UI animation serves many purposes in the design process, including:

  • Providing feedback: Animations can provide visual cues to inform users that an action has been taken, such as a button being clicked or a form being submitted.
  • Guiding users: Animations can guide users through a process, such as a tutorial or onboarding sequence.
  • Enhancing functionality: Animations can enhance functionality, such as helping users to understand the layout and relationship between different elements on a page.
  • Creating emotion: Animations can create emotional connections with users, such as delight or surprise.

Examples of Effective UI Animation

One example of effective UI animation can be seen on the Dropbox homepage, where animated graphics provide a tactile and interactive experience for users. This animation serves the purpose of immediately engaging potential users and creating a memorable experience.

Another example of effective UI animation can be seen on the Duolingo app, where animations guide users through the process of learning a new language. The animations provide feedback and reinforce the learning process, making it more engaging and enjoyable for users.

Implementing UI Animation Effectively

When implementing UI animation, it’s important to keep in mind the following best practices:

  1. Keep it simple: Avoid overloading your animations with too many details or complex movements that could distract or confuse users.
  2. Be consistent: Use animations to create a consistent user experience throughout your website or app, rather than using them solely for decoration.
  3. Be purposeful: Use animations to enhance functionality or create emotion, rather than just inserting them for the sake of having an animation.
  4. Test and iterate: Test your animations with actual users to ensure that they are effective and engaging, and iterate on them as necessary based on feedback.

Tools and Resources for UI Animation

There are many tools and resources available to help UI designers create effective animations. Here are a few:

  • Framer: A prototyping tool that allows designers to create complex animations and interactions.
  • After Effects: A motion graphics and visual effects software for creating high-quality animations.
  • LottieFiles: A library of free animations that can be used in web and app design.
  • A UI kit for Figma that includes pre-built animations and interactions for designers to use in their projects.


UI animation is a powerful tool for enhancing user experience, functionality, and emotional connections. When used effectively, animations can create memorable and engaging experiences for users that can help drive customer loyalty and brand identity. With the right tools and resources, UI designers can create effective animations that enhance their designs and create lasting impressions on their users.


Forrester. (2017). The emotion factor: Making the case for investing in experience. Retrieved from

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(Note: Free stock photos can be found at

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